Proposal “Broadcast_TV_Advertising_Campaign“ (Closed)Back

Title:International Broadcast TV advertising campaign - 10 Languages
Owner:DEMOincubator_Escrow
One-time payment: 487 DASH (28843 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2018-03-19 / 2018-04-18 (added on 2018-03-22)
Final voting deadline: in passed
Votes: 218 Yes / 325 No / 42 Abstain

Proposal description

D.E.M.O. - Dash Escrow Managed Operations - @DashRacer 

This is a proposal to fund the production of a broadcast television commercial. Television quality content has been missing during many conversations focused on Dash's worldwide exposure.

My team was approached by a group on Masternodes who requested that we put together a project to address this gap in our advertising.

The MNs requested:
1. A team, built from top commercial production talent.
2. A script written to address the strengths of Dash, as well as to show in a simple manner the benefits of a Dash payment system.
3. A relatable scenario which would be easily understood by an international audience.
4. A quality of production which matches the goal of National/International television broadcast.
5. A legally secure execution of contracts with all parties involved in order to facilitate full acquisition of broadcast rights.

I am pleased to announce that my team has worked hard to create this dream team from within the TV marketing and production industry.

Please review the attached documents created by our New York City-based team. You will notice that our team is comprised of artists whose work can be seen in the commercial content of large, multinational corporations.

We have provided complete details of every aspect of the production schedule, budget, expectations, etc.

@DashRacer will be on location during production to ensure that the execution, expectations, and capital are maximized to the greatest benefit for Dash.

We will, initially, focus on English and Spanish. A native Venezuelan was hired to ensure the language used will attract and engage accurately within an area of Dash focus.

Other languages already scripted:
Korean
Arabic
French
Russian
Chinese
Japanese
Hindi
Portuguese
Croatian

https://i.imgur.com/sFnrYGh.jpg

Please enjoy the script and we look forward to engaging the Dash community regarding "Dash Coffee Shop" National/International Broadcast TV advertisement.

This is a cross-post from the Dash Forum: 
https://www.dash.org/forum/threads/international-broadcast-tv-advertising-campaign-10-languages.32521/#post-175966



ADDITIONAL TEAM MEMBERS

Editor - Jason Yantz
https://www.ispot.tv/ad/wS2Q/mens-wearhouse-the-tailor
http://www.choppernyc.com/#/mcdonalds-1/
http://www.choppernyc.com/#/moto-z-jbl-soundboost/
https://www.youtube.com/watch?v=8XyWmxPChVo

Color - Milan Boncich
https://vimeo.com/174250328

Line Producer - Tara Bassim
https://www.youtube.com/watch?v=4sPU83BDd4o
https://www.youtube.com/watch?v=ou7CyPtkpng
https://www.youtube.com/watch?time_continue=2&v=xryBS4TRvGQ
https://www.tarabassim.com/work/#/bugaboo-move-freely/

Director of Photography - Greta Zozula
https://www.youtube.com/watch?v=P5mm9MhsZL0&feature=youtu.be
https://www.youtube.com/watch?v=w-QNVL75ovM&feature=youtu.be
https://www.youtube.com/watch?v=0SgmfccpB34&feature=youtu.be
http://www.gretazozula.com/nycb

Composer - Jason Payne
https://vimeo.com/137285474
https://vimeo.com/255448840#at=20
https://vimeo.com/239021555#at=19
https://vimeo.com/220716510#at=18

Casting Director - Brooke Thomas
https://www.youtube.com/watch?v=5SrN29jfAO8
https://www.youtube.com/watch?v=IIcSqB71lmU
https://www.youtube.com/watch?v=KdN-01jTHC0
https://www.youtube.com/watch?v=EnFHuuCLsq4

https://i.imgur.com/Y24AF8A.jpg
https://i.imgur.com/2pXgOvy.jpg
https://i.imgur.com/oywOd6n.jpg
https://i.imgur.com/SpfZEHW.jpg
https://i.imgur.com/XeOSZ70.jpg
https://i.imgur.com/dgkHTzk.jpg

https://i.imgur.com/IYycn98.jpg
https://i.imgur.com/8mB4wOv.jpg

https://i.imgur.com/6uIc1MT.jpg
https://i.imgur.com/9ejkH4I.jpg
https://i.imgur.com/1v129iH.jpg
https://i.imgur.com/NOWJLQu.jpg
https://i.imgur.com/IsPxBQ3.jpg

https://i.imgur.com/3GVLTwG.jpg
https://i.imgur.com/GjqmmTK.jpg
https://i.imgur.com/cJLYHDs.jpg
https://i.imgur.com/or9dYEF.jpg
https://i.imgur.com/BXdfNCU.jpg
https://i.imgur.com/HKovVbl.jpg
https://i.imgur.com/SkQFvTn.jpg
https://i.imgur.com/yY60pVN.jpg
https://i.imgur.com/sr1fFhd.jpg
https://i.imgur.com/qLMa95J.jpg
https://i.imgur.com/4yQtQWV.jpg
https://i.imgur.com/RWZoJM6.jpg
Best Regards,

@DashRacer

Show full description ...

Discussion: Should we fund this proposal?

Submit comment
 
0 points,4 years ago
Dear No votes,

Please provide our team with some feedback on what you'd like to see or didn't want to see regarding our TV ad spot proposal. Budget, script, narrative, or any other insight?

We (Dash AeroSports) created this project based on the request of other MN's and we'd like to evaluate how we "got it wrong" pertaining to the rest of the communities response.

Best Regards,
Scott Farnsworth
@DashRacer
Reply
0 points,4 years ago
Voting No. Might make sense after a few cycles.
Reply
1 point,4 years ago
Wixamlee,

Thank you for posting. Thank you for your input. I've noted that the No is based on this funding cycle's lower USD limit and other projects filling that available funding.

I welcome your or any other MN's input regarding the script, project, reserved production team or our "playful hook" for this project.

It's our opinion that we've provided a full accounting and plan of execution for this project which consumed a large amount of time and effort. Should we cut this project completely or move forward with a new budget cycle?

MN responses will assist us in determining if we should resubmit the project for funding or move on to other efforts.

Thank you in advance,

Scott
@DashRacer
Reply
0 points,4 years ago
New cycle from me. I really want to see this proposal pass!!
Reply
0 points,4 years ago
Thank you for the response.
Reply
1 point,4 years ago
Love the idea. Not sure we can overcome the low budget problem this month. Voting yes. But if it does not pass, think about the optimal conditions for when it could and would pass. Keep up the good work! If half your ideas come to fruition, Dash is going to make it.

solarguy
Reply
0 points,4 years ago
Thank you very much for the encouragement. I'm working every day to try and make sure Dash decouples from the overall market movement. I believe greatly in this project (dash tv commercial) and you can see that we have drawn out every detail of execution. I understand that the budget is causing headwinds, but I would not see this as a failure and only budget priorities. We will continue our work and rise with the dash network through not only our proposals but also the other great teams in the Dash network!

Best Regards,
Scott
@DashRacer
Reply
0 points,4 years ago
Scott, thanks a ton for this great proposal. If this doesn't fit into this month's budget, please re-post next month. Keep up the strong work.
Reply
1 point,4 years ago
I'll be voting yes for this. Scott and his team have really demonstrated a keen ability to get things done in many different areas, and in my opinion they have always over-delivered on their projects. This one looks well-planned out. If it doesn't get funded in the end because the budget is already filled then fine, but it still merits my support.
Reply
0 points,4 years ago
Troy,

Thank you very much for posting your support.
Reply
4 points,4 years ago
Sounds good but not this cycle. Voting No.
Reply
2 points,4 years ago
I personally don't see the need for this with all the other high-quality commercial proposals.
Reply
1 point,4 years ago
Name3 we are excited to see so many quality social media videos being suggested. Our proposal is different in that we aim beyond the soon-to-be-banned social media platforms, into the real world television broadcast arena. Our plan is for guaranteed and protected adspace on major networks. We wish all the video proposals the best and hope that this television commercial can push Dash into the mainstream conversation.

Regards,
DashRacer
Reply
4 points,4 years ago
If the budget allowed, all three video productions would be great to have. Not this cycle.

The other videos can be used on TV and other mediums, as well, and they're further along. Please submit next month.
Reply
0 points,4 years ago
Thank you for your comment.

Content wise- yes I'm sure those other projects can be broadcast. ConTRACT wise, they are built in the narrow "new media" block which is far less rigid in cost and compensation requirements. Whereas our contracts are structured on the "broadcast" contracts, which is a much more rigid cost structure and has the freedom to include the "new media" distribution and is built so as not to rely on viral and "sharing" based marketing.

Their contracts are not built to account for residual actor payments which would force them to pay the actors every time the ad plays on television. Our contracts are built to eliminate the residuals.

We also provide a 100% execution plan including the actual script. It is hard to compare our TV broadcast script to any others as we have yet to see their intended script?

We wish all projects success. I hope I've helped explain just the surface topics of TV vs Social Media broadcasting.

We are ready to execute this month and have put in place the required "holds" to make this happen.

Regards,

DashRacer
Reply
1 point,4 years ago
Dear DashRacer,
Trolling Bitcoin for give a value to Dash, it not the better way off doing thing from my point of view. Dash is biger than that.
Why hurting Bitcoin maximalist ?

Paying for starting a war with Bitcoin supporter. Just show what Dash can do, every smart peaple come to Dash from Bitcoin with it. Tel them they do the bad choise with Bitcoin and they became Bitcoin Maximalist and anti troll from Dash.

When the proposal owner and the escrow service hes the same personne, ...How do you control yourself ?
Reply
1 point,4 years ago
Jol,

It is always good to hear your input. I respect your passion and adherence to your vision.

This is not an escrow. DEMO Incubator_Escrow is a description of multiple facets of our operation. Escrow would be useless in the sense that the entire funds budgeted would be paid at once. We are running this proposal under my operation and not escrowing for another contractor.

"How do you control yourself". I hope that we have proven ourselves in this matter following several proposals? It would be ridiculous for me to damage my reputation or adversely affect our other proposals regarding this operation. We actually recognize the potential of undue negative impacts should we fail. However, as you can see... we have presented a complete plan as not to risk our reputation or past efforts with a failure.

I do not believe that this is a "troll" of bitcoin. I greatly respect bitcoin. However, anyone in the crypto space knows that what is depicted is accurate and truthful. I can not see how displaying a truthful depiction of reality is starting a war or trolling for that matter?

We(Dash) are a competitor of the leading crypto (bitcoin) in the payments space. It is beneficial for Dash to depict and show superior product differentiation between the two options. We deal with this comparison at every event we attend. Even if we do not wish to share these facts, our potential dash adopters are asking. We wish to answer truthfully.

Payments will adopt blockchain, we need to make sure that the demand for dash is there when it does. We need to establish ourselves as the only true choice in crypto for payments... then we move toward overcoming other fiat channels of payments. (this is not the end/final dash TV commercial, this is just the beginning) Success requires action. My team is ready to take action and execute to the benefit of the Dash network... Period.

This TV broadcast will not drive division within the crypto space. It is deployed to the international market introducing Dash. It is my job in marketing to depict or convey Dash in the best, yet truthful comparison illustrating the superior attributes of Dash. I believe Dash is superior and I believe MN's agree with me.

Best Regards,

Scott
@DashRacer

PS For those reading a possible harsh tone in Jol's post: I know Jol utilizes google translator for his post. It sometimes translates very "matter of fact". Jol, If we missed something or lost meaning in translation, please let me know and I'll attempt to further clarify.
Reply
1 point,4 years ago
JGCMiner recommended I post this here from another discussion location:

Thank you. From a marketing exposure lead position, we hope this passes. You'll notice that I have dictated a 36 day schedule. Our marketing needs to be fast and responsive to new advertising limitations/the lockdown of the social media outlets.
Going forward, we can't rely on video shares to replace the guaranteed placement that social media advertisement has allowed us up until now. Our current production and execution schedule will allow us to go live in the TV broadcast arena while social media creates a blackout of crypto content. We need to be calculated, but once we have a plan... we must execute rapidly or be left without marketing outlets. Compressed timelines allow my team to secure exposure and Dash to be a leader in crypto pivoting to mainstream advertising outlets. Our TV campaign will be the first on scene penetrating the unique market potential.
Reply
0 points,4 years ago
Why Bitcoin and not Fiat comparison:

Countries all over the world have different levels of trust/ease of use and value for their fiat and, although somewhere like Venezuela might benefit from a Dash vs fiat advertisement, not everywhere would. In our aim to make our advertising as borderless as Dash, we've chosen to compare Dash's payment system with that of Bitcoin. In anticipation of (and pushing towards) the adoption of crypto as a standard form of payment, we are aligning Dash to be at the forefront of that movement.

We are attempting to maximize distribution globally within the available budget.

Regards,
DashRacer
Reply