Proposal “Amazon-Advertising“ (Active)Back
|Title:||Bitcart & Dash Advertising Proposal|
|Monthly amount:||117 DASH (40967 USD)|
|Completed payments:||1 totaling in 117 DASH (2 month remaining)|
|Payment start/end:||2017-08-19 / 2017-11-16 (added on 2017-08-22)|
|Votes:||863 Yes / 76 No / 31 Abstain|
|Will be funded:||Yes|
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Amazon Advertising Proposal
Amazon Advertising Proposal
Written by Graham de Barra, Bitcart CEO
Bitcart has hit a milestone by completing the development of v4.0
this week with a launch date set for this Friday, 25th of August.
We are currently trading in the region of $100,000 per month in Dash
which circulates within the Dash ecosystem. Bitcart is the solution to
Purse refusing to adopt Dash and allows people to save 15% on Amazon
Phase two of our Roadmap with Dash is to scale Bitcart. We aim to
increase the demand and the number of Dash users on our platform
with this budget. To accommodate for the ever growing demand of
Bitcart and Dash we have decided to run an advertising and
marketing campaign. This will commence in September and run
until December 2017.
Dash have exclusivity on Bitcart meaning that any promotion of Bitcart
will directly benefit Dash. This benefits the Dash ecosystem by requiring
people to adopt Dash in order to be able to shop on Amazon with 15%
discount. The entirety of Bitcart’s assets and capital is stored in Dash.
This dedication to Dash has lead to Bitcart’s decision to not trade any
profit it makes. Therefore Dash remains in the ecosystem. Our cashflow
shows 3-years income, all of which will be in Dash and all wages will be
paid in Dash as a company policy.
Utilising digital and print promotional methods it will be vital for Bitcart
to target not only Amazon customers but Dash users too. Dash has
exclusivity on Bitcart so it is the only cryptocurrency that is accepted.
Crypto exchanges where Dash is sold would be an ideal location for the
online promotion of Bitcart. Analysing alternate Dash touch points would
also present opportunity for Bitcart promotion where appropriate. In
relation to the Amazon market segment, the amount of target market
research and analysis required would be relative to the size of the
market itself. A budget for market research will reveal more about this
Expected Outcome: To advertise Dash as a service to purchase on
Amazon with 15% off. The outcome of this is to turnover of more than
$100,000 equivalent in purchases with Dash per month/ $1.2 million per
year for this service and thus increasing exposure and adoption for Dash
which has exclusivity on Bitcart.
Total Budget Request: 117 Dash for 3 months (performance-based)
Bitcart Cashflow 2017 - 2019
Bitcart v4.0 will launch just before midnight Pacific time Friday 25th August 2017.
Approximately 60% of households in the United States have Amazon Prime
memberships. 82% of the $112,000 p/year income bracket have an Amazon
Prime account. Customers are therefore highly valuable for Bitcart and Dash.
Almost ALL high income-salary households in the US can avail of 15% off
Amazon using Dash.
With 60% of all American households having an Amazon Prime account, our target
market is hundreds of millions of people in the US alone. This advertising campaign
will introduce these people to Dash through the 15% discount on Bitcart. Prime
members on average spend $1,300 per year on Amazon. The annual revenue of
Amazon.com is $130 billion. We are preparing for the shift from fiat to Dash
by allowing people shop on Amazon now, thus transferring this revenue
from fiat into Dash.
This is an advertising campaign that will set Dash apart from other cryptos
because it will put us at the top of mainstream e-commerce ahead of any other
Here's how we'll accomplish this.
Online Marketing Strategies
Online channels include Exchange banners and newsletters, Social Media
strategies, Media Outlets. Keyword Strategies, Search Engine Optimization
methods and Paid online advertising.
The largest crypto exchange place supporting Dash is Bithumb. There is a
pending Bitcart and Dash advertising campaign which will be hosted on Bithumb.
Because of this, we would prefer to use the budget for other means. Other large
crypto exchanges trading Dash include Kraken, Shapeshift, Poloniex and Bittrex.
Research and investigation into these alternative exchange places supporting
Dash could lead to more promotional opportunities, albeit not a priority for now.
Coindesk are the largest media outlet reporting on blockchain-only news. Online
banner advertising can be purchased for up to $5,000 for 3 months and special
advertising can be acquired for amounts over this.
Forbes magazine have the largest readership out of any mainstream media
outlet covering blockchain news, with millions of online and printed readers
globally. Bitcart CEO was featured in Forbes in an interview with senior editor
Laura Shin announcing Dash exclusivity. Given the regular coverage and kind
of readership, Forbes magazine would be an excellent outlet for an advertising
campaign. The Korean market is the largest for Dash and increasingly for Bitcart.
Forbes Korea is the cheapest Forbes to advertise. Back page advertising for one
issue is $25,000. Bitcart have a partner in Seoul, Korea who is assisting us there.
Bitcart's second largest market has always been South Korea and since we
exclusively switched to Dash in April 2017 all our customers adopted Dash for it's
low rate compared to bitcoin, which suffered high margins at the time.
Utilising methods of Search Engine Optimisation such as adwords, keywords /
longtails and meta tags will be essential in exposing Bitcart to an ever increasing
target audience. We have partnered with Google EU Headquarters based in
Dublin, Ireland, who work with high potential advertising partners in the EU, to
assist us. This resource will be invaluable for insights and customer behaviour.
From this we can gain a deeper understanding in the behaviour of Amazon
shoppers and create good content and keywords based on this.
Amazon ranked 9th in ad spend on the non-branded grocery keyword group,
spending $134,000 from June 2016 through May 2017, while ranking 9th in clicks
with a 2.8% click share. Whole Foods ranked 18th in ad spend with $51,000 spent
on the keyword group over the last 12 months—a decrease from the $57,000 the
company spent on the same keywords from June 2015-May 2016—and 19th in
clicks with a 1.2% click share.
This market in groceries will soon be dominated by Amazon given it’s investment
in this industry and its interest to disrupt.
Prior to acquiring Wholefoods in 2017, Amazon were among the smallest advertisers
in the grocery market. This trend will predictably change with their $13.5 billion
acquisition into the grocery industry which is valued at approximately $700 billion.
We will research opportunities to advertise in an industry that Amazon will undoubtedly
conquer for years to come. Targeting the grocery industry, specifically Wholefoods and
competitors to Wholefoods in Seattle, is a priority. Example of supermarket ads are
trolley’s, floor advertising alone aisles, external advertising. We will explore every option
and dedicate a budget to making a big impact in at least one supermarket in Seattle to
show 15% savings when you shop with Dash.
Putting Dash and Bitcart in healthy grocery stores is not only strategic by preparing
ourselves from supermarket disruption, it also heightens our brand value by associating
our brand with healthy lifestyle.
The exposure is worth hundreds of thousands of people in South Korea and Seattle with
the aim to shop on Amazon with 15% using Dash exclusively. Leveraging the exclusivity Dash
has with Bitcart means that people will have to buy Dash to get the discount! There is a
reason Dash have partnered with us since May because they see how Dash can benefit from
being the only cryptocurrency saving you 15% on Amazon. This will increase the value of Dash
and will drive interest to Dash for Amazon customers.
Bitcart Development Roadmap
Video Inverview of Bitcart CEO with Tao of Satoshi
Advertising Campaign on racer jet at Oshkosh with 800,000 spectators
Proposal Forum Thread
Screenshots// bitcart v4.0
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