Proposal “Amazon-Advertising“ (Completed)Back
|Title:||Bitcart & Dash Advertising Proposal|
|Monthly amount:||117 DASH (30857 USD)|
|Completed payments:||3 totaling in 351 DASH (0 month remaining)|
|Payment start/end:||2017-08-19 / 2017-11-16 (added on 2017-08-22)|
|Votes:||742 Yes / 157 No / 35 Abstain|
ï»¿ ï»¿ ï»¿ ï»¿ ï»¿ ï»¿ ï»¿ ï»¿ ï»¿ ï»¿
Amazon Advertising Proposal
Amazon Advertising Proposal
Written by Graham de Barraï»¿, Bitcart CEO
ï»¿Bitcart has hit a milestone by completing the development of v4.0
ï»¿this week with a launch date set for this Friday, 25th of August.
ï»¿We are currently trading in the region of $33,000 ï»¿per month in Dash
ï»¿which circulates within the Dash ecosystem. Bitcart is the solution to
ï»¿Purse refusing to adopt Dash and allows people to save 15% on Amazon
ï»¿Phase two of our Roadmap with Dash ï»¿is to scale Bitcart. ï»¿We aim to
ï»¿increase the demand and the number of Dash ï»¿users on our platform
ï»¿with this budget. To accommodate for the ever growing ï»¿demand of
ï»¿Bitcart and Dash we have decided to run an advertising ï»¿and
ï»¿marketing campaign. This will commence in September and run
ï»¿until December 2017.
ï»¿Dash have exclusivity on Bitcart meaning that any promotion of Bitcart
ï»¿will directly benefit Dash. This benefits the Dash ecosystem by requiring
ï»¿people to adopt Dash in order to be able to shop on Amazon with 15%
ï»¿discount. The entirety of Bitcart’s assets and capital is stored in Dash.
ï»¿This dedication to Dash has lead to Bitcart’s decision to not trade any
ï»¿profit it makes. Therefore Dash remains in the ecosystem. Our cashflow
ï»¿shows 3-years income, all of which will be in Dash and all wages will be
ï»¿paid in Dash as a company policy.
ï»¿Utilising digital and print promotional methods it will be vital for Bitcart
ï»¿to target not only Amazon customers but Dash users too. Dash has
ï»¿exclusivity on Bitcart so it is the only cryptocurrency that is accepted.
ï»¿Crypto exchanges where Dash is sold would be an ideal location for the
ï»¿online promotion of Bitcart. Analysing alternate Dash touch points would
ï»¿also present opportunity for Bitcart promotion where appropriate. In
ï»¿relation to the Amazon market segment, the amount of target market
ï»¿research and analysis required would be relative to the size of the
ï»¿market itself. A budget for market research will reveal more about this
ï»¿Expected Outcome: To advertise Dash as a service to purchase on
ï»¿Amazon with 15% off. The outcome of this is to turnover of more than
ï»¿$100,000 equivalent in purchases with Dash per month/ $1.2 million per
ï»¿year for this service and thus increasing exposure and adoption for Dash
ï»¿which has exclusivity on Bitcart.
ï»¿Total Budget Request: 117 Dash for 3 months (performance-based)
ï»¿Bitcart Cashflow 2017 - 2019
Bitcart v4.0 will launch just before midnight Pacific time Friday 25th August 2017.
ï»¿Approximately 60% of households in the United States have Amazon Prime
ï»¿memberships. 82% of the $112,000 p/year income bracket have an Amazon
ï»¿Prime account. ï»¿Customers are therefore highly valuable for Bitcart and Dash.
ï»¿Almost ALL high income-salary households in the US can avail of 15% off
ï»¿Amazon using Dash.
ï»¿With 60% of all American households having an Amazon Prime account, our target
ï»¿market is hundreds of millions of people in the US alone. This advertising campaign
ï»¿will introduce these people to Dash through the 15% discount on Bitcart. Prime
ï»¿members on average spend $1,300 per year on Amazon. The annual revenue of
ï»¿Amazon.com is $130 billion. We are preparing for the shift from fiat to Dash
ï»¿by allowing people shop on Amazon now, thus transferring this revenue
ï»¿from fiat into Dash.
ï»¿This is an advertising campaign that will set Dash apart from other cryptos
ï»¿because it will put us at the top of mainstream e-commerce ahead of any other
ï»¿Here's how we'll accomplish this.
ï»¿Online Marketing Strategies
ï»¿Online channels include Exchange banners and newsletters, Social Media
ï»¿strategies, Media Outlets. Keyword Strategies, Search Engine Optimization
ï»¿methods and Paid online advertising.
ï»¿The largest crypto exchange place supporting Dash is Bithumb. There is a
ï»¿pending Bitcart and Dash advertising campaign which will be hosted on Bithumb.
ï»¿Because of this, we would prefer to use the budget for other means. Other large
ï»¿crypto exchanges trading Dash include Kraken, Shapeshift, Poloniex and Bittrex.
ï»¿Research and investigation into these alternative exchange places supporting
ï»¿Dash could lead to more promotional opportunities, albeit not a priority for now.
ï»¿Coindesk are the largest media outlet reporting on blockchain-only news. Online
ï»¿banner advertising can be purchased for up to $5,000 for 3 months and special
ï»¿advertising can be acquired for amounts over this.
ï»¿Forbes magazine have the largest readership out of any mainstream media
ï»¿outlet covering blockchain news, with millions of online and printed readers
ï»¿globally. Bitcart CEO was featured in Forbes in an interview with senior editor
ï»¿Laura Shin announcing Dash exclusivity. Given the regular coverage and kind
ï»¿of readership, Forbes magazine would be an excellent outlet for an advertising
ï»¿campaign. The Korean market is the largest for Dash and increasingly for Bitcart.
ï»¿Forbes Korea is the cheapest Forbes to advertise. Back page advertising for one
ï»¿issue is $25,000. Bitcart have a partner in Seoul, Korea who is assisting us there.
ï»¿Bitcart's second largest market has always been South Korea and since we
ï»¿exclusively switched to Dash in April 2017 all our customers adopted Dash for it's
ï»¿low rate compared to bitcoin, which suffered high margins at the time.
ï»¿Utilising methods of Search Engine Optimisation such as adwords, keywords /
ï»¿longtails and meta tags will be essential in exposing Bitcart to an ever increasing
ï»¿target audience. We have partnered with Google EU Headquarters based in
ï»¿Dublin, Ireland, who work with high potential advertising partners in the EU, to
ï»¿assist us. This resource will be invaluable for insights and customer behaviour.
ï»¿From this we can gain a deeper understanding in the behaviour of Amazon
ï»¿shoppers and create good content and keywords based on this.
ï»¿Amazon ranked 9th in ad spend on the non-branded grocery keyword group,
ï»¿spending $134,000 from June 2016 through May 2017, while ranking 9th in clicks
ï»¿with a 2.8% click share. Whole Foods ranked 18th in ad spend with $51,000 spent
ï»¿on the keyword group over the last 12 months—a decrease from the $57,000 the
ï»¿company spent on the same keywords from June 2015-May 2016—and 19th in
ï»¿clicks with a 1.2% click share.
ï»¿This market in groceries will soon be dominated by Amazon given it’s investment
ï»¿in this industry and its interest to disrupt.
ï»¿Prior to acquiring Wholefoods in 2017, Amazon were among the smallest advertisers
ï»¿in the grocery market. This trend will predictably change with their $13.5 billion
ï»¿acquisition into the grocery industry which is valued at approximately $700 billion.
ï»¿We will research opportunities to advertise in an industry that Amazon will undoubtedly
ï»¿conquer for years to come. Targeting the grocery industry, specifically Wholefoods and
ï»¿competitors to Wholefoods in Seattle, is a priority. Example of supermarket ads are
ï»¿trolley’s, floor advertising alone aisles, external advertising. We will explore every option
ï»¿and dedicate a budget to making a big impact in at least one supermarket in Seattle to
ï»¿show 15% savings when you shop with Dash.
ï»¿Putting Dash and Bitcart in healthy grocery stores is not only strategic by preparing
ï»¿ourselves from supermarket disruption, it also heightens our brand value by associating
ï»¿our brand with healthy lifestyle.
ï»¿The exposure is worth hundreds of thousands of people in South Korea and Seattle with
ï»¿the aim to shop on Amazon with 15% using Dash exclusively. Leveraging the exclusivity Dash
ï»¿has with Bitcart means that people will have to buy Dash to get the discount! There is a
ï»¿reason Dash have partnered with us since May because they see how Dash can benefit from
being the only cryptocurrency saving you 15% on Amazon. This will increase the ï»¿value of Dash
ï»¿and will drive interest to Dash for Amazon customers.
ï»¿Bitcart Development Roadmap
ï»¿Video Inverview of Bitcart CEO with Tao of Satoshi
ï»¿Press Releases ï»¿
ï»¿Advertising Campaign on racer jet at Oshkosh with 800,000 spectators
ï»¿Proposal Forum Thread
ï»¿Screenshots// bitcart v4.0
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